The Future Looks Bright For Laikipia’s Tourism

 

Caption: (LtoR) Kevin Ouma (photographer, PROKRAFT), Timothy Wachira (photographer, PROKRAFT), Marion Mithamo (writer/blogger), Mwangi Kirubi aka Mwarv (photographer, PROKRAFT), Paul Kimiri (Tourism Officer, Laikipia County Government) and John King’ori (Laikipia Tourism Association Secretary) at Rumuruti Forest during the content creation exercise for the LTA and Destination Laikipia 

The Laikipia tourism industry dreams of a more fruitful year in 2018 and the Laikipia Tourism Association is a major player.

2017 was tough on Laikipia’s Tourism sector. Insecurity in the County and uncertainty in Kenya’s national political arena affected tourism – in particular the north of Kenya which is a key cultural, wildlife and nature destination for travellers.

However, tourism providers are optimistic that 2018 will be a game-changer for their businesses. The Amaya Triangle Initiative brings together the four County Governments of Isiolo, Baringo, Samburu and Laikipia in a productive dialog about peace and security, pastoralist economies, tourism, infrastructure and water. Stakeholders in this important employment and revenue-generating industry have joined efforts in a bid to lay down solutions that will enhance long term, sustainable tourism development.

The Laikipia Tourism Association (LTA) has put in place efforts for 2018 that include:

Creation/development of Laikipia tourism content to brand and market Laikipia as a preferred travel destination and as a hub for commerce. The Laikipia Tourism Association joined efforts with Laikipia’s County Department of Tourism, Trade & Cooperatives to support a team of photographers and bloggers to traverse Laikipia in order to develop image, video and story content for Destination Laikipia campaign (Follow the Twitter, Facebook and Instagram pages to join the conversation). The Destination Laikipia website will be launched in February 2018. This platform will also inform efforts by the Kenya Tourism Board in marketing Laikipia and linked destination.

Lobbying for the passage of the Laikipia Tourism Bill. LTA has been keen on having a legal framework that provides for county budgeting in support of the tourism sector as well as creating an engaging platform between the public and the private sector in tourism. This has been the primary interest from the Private Sector to County Government. The private sector remains optimistic that the County Assembly will give the bill a priority to the bill this year.

Development of County Integrated Development Plan (CIDP). The LTA has developed key fields of interest that the private sector would want addressed by the Laikipia County Government within the next five years. Key points include: A formal mechanism for Private Sector Dialogue, Voluntary Operational Standards that support sustainable tourism, Clarity on Licensing and Permits, Safety and Security, and Tourism Data Collection and Monitoring.

The CIDP awaits public hearings and development of implementation strategy before it is sent for public validation and approval by the County Assembly.

 

If you are a tourism player or interested in the development of the above activities, please contact John Kin’gori, LTA’s Secretary on tourismlaikipia@laikipia.org

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