The vitality of any membership organisation lies within its members. Communication channels therefore, should be open and easily accessible, as well as relevant and reliable. It is for this reason that LWF recently redefined its communications strategy that included taking strides to increase the Forum’s online presence, as well as overall brand development.
The new website, www.laikpia.org, now publishes regular, up-to-date information for members. Also featuring on the site is a section dedicated to “Unit Management”. Each unit section includes a profile with important information such as the names and contact details of key local and national government positions, as well as of information on CLOs and each of the Forum’s Unit Directors.
In addition, the installation of a new membership system provides for on-line payment for membership using M-Pesa and Pesapal. The system also facilitates in the distribution of targeted information to the various categories of members. We can now send SMS alerts to more than 6, 000 individual members of LWF, as well as send out information to the different membership categories.