Zeitz Foundation was founded in Germany in 2008 by the business entrepreneur Jochen Zeitz, with the mission to create and support sustainable, ecologically and socially responsible projects and destinations around the world to achieve long-lasting impact and sustainability through the holistic balance of Conservation, Community, Culture and Commerce (the 4Cs) in privately managed areas. The Zeitz Foundation delivers on its vision and mission through two inter-linked programmes, the global Long Run Initiative and the Laikipia Programme in Kenya.