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Destination Laikipia To Offer Fresh Leisure, Living, Learning and Loving Laikipia Experience

Laikipia offers diverse, wild and personal tourism experiences and the new platform is a new gateway!

The County Government and the Laikipia Tourism Association (LTA) have reached an agreement on the management of a promotional-booking website (Destination Laikipia) a platform that is dedicated to boost tourism and investments in the County.

The new website is designed to be a one-stop shop for Laikipia destinations, investments, company promotion, and living. The tourism component will  let potential travelers book and make payment for a wide variety of  tourism experiences. This is also the first time any county will have a one-stop booking platform for private properties in its landscape.

In the agreement, LTA will manage the platform making it easy for its membership to feature their properties, package their offerings, and advertise major upcoming events.

Are you interested to visit and enjoy the wild and personal experiences of Laikipia? Through the platform, you will get recommendations for holidays with discounted rates, and efficient reservations, as well as regular updates on travel information in the County.

This is a boost to the County’s tourism promotion and private sector support, and will greatly contribute to tourism growth in the Laikipia landscape.

There are many Laikipia tourism investments/properties that are expected to be the major beneficiaries of this new development as they will get a platform for direct booking services and marketing of their destinations.

The development of Destination Laikipia’s new platform is in its final stage.

We encourage tourism service providers in Laikipia to sign on with the LTA in order to enjoy this new marketing and promotion platform for tourism in the Greater Laikipia Landscape.

For LTA Membership and inquiries, contact LTA Secretary John King’ori


Cell: +254 714 797 931



County Government engages Laikipia Tourism Association over formation of a tourism board

Catherine Waruguru

Laikipia Women Representative Catherine Waruguru addresses the forum that brought together County Government of Laikipia and the private sector in tourism

The County Government of Laikipia hosted an engagement and consultative meeting with the private sector in Nanyuki to mark the first steps to developing a Public Private Partnership (PPP) for tourism.

On 6th July, the Laikipia Tourism Association (LTA) joined the County Government in consultations on how best to promote sustainable tourism and to discuss the formation of a Laikipia Tourism Board. The eventual Board will be interfaces between the Public and the Private Sectors in Laikipia. Its formation however, is dependent on the passage of the Laikipia County Tourism Bill, which is yet to be tabled in the County Assembly.

The LTA, through its Executive Committee urged the County Executive to expedite the passage of the bill which will form the basis of strategies for investment, growth and sustainability in the tourism sector.

In a rejoinder, Finance County Executive Committee Member (CECM) Mr. Murungi, who represented Laikipia Governor, Ndiritu Muriithi, gave an assurance of accelerated passage of the Bill by the County Assembly.

Once this Bill is passed, the tourism board will be involved in county policies and programs related to sustainable tourism sector development. Its success will see Laikipia provide leadership as the first of the 47 counties to develop and test the effectiveness of a PPP in county tourism development.

The County promised a subsidized levy to service providers who will submit waiver request through the Association a move that Laikipia Women Representative Catherine Waruguru, said would strengthen membership of the association.

This comes as great news for Laikipia tourism service providers who are interested in joining the Association as members. The Association is currently on a membership drive to bring together more than 100 Laikipia tourism service providers.

The Association is keen to make Laikipia a model county for sustainable tourism – their focus is on sustainable tourism growth, employment, environmental responsibility, recycling and sustainable energy technology and equitable benefit sharing.


LTA Member – Il Ngwesi Lodge Takes Community Award at Sustainable Tourism Summit

Laikipia Toursim Association

Il Ngwesi’s Community Conservancy  is flanked by LTA’s secretary (Second Left) as he receives an award for their efforts in Skills Development For Economic Community Empowerment during the Green Tourism Summit.

Laikipia Tourism Association (LTA) partnered with Sustainable Travel and Tourism Agenda (STTA) in June to host the fourth annual Green Tourism Summit. STTA is a private organization that advocates for sustainability and best practices in tourism.
The summit in Nyeri brought together tourism players from Kenya, Uganda, Tanzania, Rwanda and Republic of South Africa to engage and share success stories on development of sustainable tourism in Africa.
LTA shared the Association’s plans to make Laikipia a model county for sustainable tourism through efforts between the County and the private tourism sector. It shared its progressive proposal for a public private partnership in Laikipia that would drive training, financing, and support to sustainable tourism enterprise. The Laikipia Sustainable Tourism Project Proposal can be accessed here

Part of the Summit was dedicated to an examination of wildlife conservancies that were recognized for leadership in accordance to the Summit’s theme “High Impact Social Development Programs by Conservancies/Ranches “.

Laikipia Tourism Association Secretary John Kingori shares with participants the associations experience in promoting sustainable tourism Landscape

LTA flagged three of its members for awards. Mugie, Ol Pejeta and Il Ngwesi Conservancies were nominated in the category of Skills Development For Economic Community Empowerment, competing against other conservancies in the Maasai Mara.
Il Ngwesi Community Conservancy stood out, winning the overall award in this category for its efforts to impact communities in seven neighborhoods.
These awards:
1. Identify, recognize and celebrate contribution to sustainable tourism and conservation.
2. Collect data and generate information for decision making in sustainable tourism
3. Raise awareness and promote sustainable tourism and transformative conservation.

The Laikipia Tourism Association supports social development programs by tourism providers as an indicator and measure of sustainability in the industry. Want to know more?? To become a member of the LTA, benefit from its services and access to information, or to find out more about sustainable tourism, contact LTA Secretary-John Kingori on cell: 0714797931 or email:,


Laikipia Tourism Association – Registration & Membership Drive

Laikipia Tourism Association

Laikipia Tourism Association  (LTA)Secretary John Kingori speaks to attendees about LTA’s new membership during the Mt Kenya ASK Show.

The Laikipia Tourism Association (LTA) is launching its membership drive in a move that will see the association bring together more than 100 tourism service providers.

Everyone’s invited – Hoteliers, tour operators and travel agents, first food outlets, coffee shops and restaurants, souvenir and gift shops, homestays and Airbnb operators, lodges, campsites, wildlife conservancies and other destinations……You are legible to join the LTA membership!

The association represents the Laikipia tourism industry at County, national and regional levels on matters impacting tourism. It’s LTA’s intention to ensure Laikipia is recognized as the most diversified, sustainable tourism destination in East Africa.

Through the membership, service providers will enjoy an array of benefits that include influencing the government to have fair and appropriate business permits, licenses, and taxation. This is consistent with LTA’s support of the “single business permit”.

Members of LTA will also have access to tools and technology that support sustainable tourism in the County/Country, and access to a skilled labour pool to enhance efficient service delivery. In addition, the association will negotiate financial benefits like insurance, inter-county rates, and destination incentives, among others benefits.

While the membership is voluntary, all tourism service providers in Laikipia and is surrounds that comply with the law and possess a valid business permit are welcome to subscribe.

The one-off registration fee is KSH 5,000 and with an annual (2018) membership fee of the same.

For registration and more details on LTA, contact John King’ori (LTA Secretary):, +254 714 797931.

Laikipia Tourism Association is supported by the secretariat of the Laikipia Wildlife Forum. The LTA is one of 7 other associations in Laikipia supported by the LWF.


Laikipia Tourism Association to Launch Membership Drive


Laikipia Tourism Industry’s growth and vibrance will be enhanced in one voice through the membership  Photo:Courtesy

The Laikipia Tourism Industry is currently undergoing a significant reestablishment to regain its brand and competitiveness in the country and internationally. These efforts are led by the partnership between the Kenya Tourism Board, the County Government of Laikipia, and the Laikipia Tourism Association (LTA).

The LTA was formed last year to represent the interests of the private sector tourism stakeholders, work with County and National governments, and to lead sustainable tourism models in the nation.

The Association has been keen on advocacy on matters affecting tourism in the landscape, lobbying for incentives from county and national government, as well as from industry regulators.

In its dedication to ensure an all-embracing platform, the Laikipia Tourism Association is launching a membership drive in May.

Membership is expected to yield a more inclusive tourism private sector with the ability to establish a common tourism development agenda for the Region. The LTA is also an advocacy body that will help promote industry growth through collaborative efforts by all stakeholders.

The Association is governed by an executive committee sourced from all fields of tourism in the County. They are served by a secretariat supported and housed by the Laikipia Wildlife Forum.

LTA’s overall purpose is to bring together all tourism operators/destinations in Laikipia together for increased collaboration and to influence the direction and contributions of this sector in count, landscape and land use development and management.

All tourism players in Laikipia are invited to subscribe as members as from 7th May, 2018.

Online registration will also be available. Membership is only be KSH 5000 per participating business. More than 130 registered tourism business will be encouraged to join. A benefits package will go out with the membership drive.


Join a SUSTAINABLY oriented movement and be part of the tourism industry leadership transformation

For more information Contact:

John kingori (LTA Secretary): or

Ruth Maingi (Deputy Chairperson of the Executive Committee):