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MKEWP Gets a Communication Strategy!

MKEWP, LWF, Communication Strategy

MKEWP stakeholders discuss during the inception workshop for the Communication Strategy

The Mount Kenya Ewaso Water Partnership (MKEWP) is developing its first Communication Strategy.

MKEWP’s stakeholders met for an inception workshop to discuss the best way to serve the information and communication needs of its partners given their diverse nature.

The workshop was designed to develop a draft strategy to address the Partnership’s communication needs and lay the ground for a robust brand identity.

Stakeholders at the forum agreed on a strategy that will drive “effective communication to promote a sense of ownership and trust between MKEWP stakeholders.”

The workshop furthermore, presented a platform for discussions where the participants settled on structure for the strategy.

The communications strategy will complement the Strategic Plan which focuses on building stakeholder participation and coordination in its first five years. The strategy will also be key to the implementation of the Financial Sustainability Plan which gives realistic options on how the Strategic Plan can be financed.

The communication strategy provides a framework for MKEWP to address awareness, learning and knowledge management, advocacy, informed decision-making and triggering behavior change.

Stakeholders will meet to review the draft communication strategy before it’s presented to MKEWP Council in July for approval.

The secretariat’s communication department, led by LWF will play a central role in the implementation of the strategy over the next five years

The following partners joined MKEWP during the workshop:

Once complete the partnership will embark on implementation of the communication strategy to effectively address its diverse partners on outreach and mandate.