Have you ever wondered how you can travel in a more sustainable way?
At Let’s Go Travel, we understand the importance of sustainable tourism for protecting the local culture and providing tourists with a one-of-a-kind travel experience.
What is Community-Based Tourism?
In community-based tourism (CBT), local residents earn income as land managers, entrepreneurs, service and product providers, and employees. In Kenya, many communities around the main game parks have established CBT activities to:
- Promote community tourism
- Boost their living standards
- Gain an alternative source of income apart from their livestock keeping
CBT enables local communities to work together with other stakeholders to develop opportunities for employment, participation in conservation and running of enterprises either collectively, or by local individuals or families.
A Win-Win Situation
This form of sustainable tourism also allows tourists to connect closely with the local people and gain a truly authentic travel experience while ensuring that any generated revenue remains with the economically-marginalized community.
Benefits of Community-Based Tourism for the Community
✓ It brings some much-needed attention and recognition to the local community
✓ It promotes cultural conservation
✓ The income generated from tourism is more likely to stay within the local destination
✓ Promotes an alternative to unsustainable forms of income such as poaching
✓ Community-based tourism helps safeguard the well-being of the indigenous people
✓ It encourages pride within the community and the protection of community resources
✓ Community-based tourism encourages the participation of women
✓ It encourages the conservation of wildlife
Benefits of Community-Based Tourism for the Tourist
✓ Visitors receive authentic cultural experiences
✓ You can learn first-hand about the local communities
✓ You’ll know exactly where your money is going and know it’s going to a good cause
✓ You’ll receive a unique insight into the particular destination you’re visiting
✓ You’ll have the chance to form a deeper connection with the community and place
✓ You can contribute directly to wildlife and cultural conservation
Become a Responsible Tourist Today
Community-based tourism not only encourages a deeper connection between the host and visitor, but also promotes environmental protection, cultural conservation, social responsibility, and the enhancement of livelihoods.
If you want to know how you can participate in sustainable tourism and become a responsible traveler, contact one of our travel advisors today at +254 722 331 899.
Story By
Felix Ongoma, Lets Go Travel Uniglobe
