LWF and the Laikipia Tourism Association (LTA) teamed up to welcome the Kenya Tourism Board (KTB) to Nanyuki and Laikipia County as a whole. KTB visited Laikipia County to engage with key stakeholders in the tourism sector and explore opportunities for collaboration and growth.
The objectives of these visits were twofold: to establish connections and forge relationships with stakeholders, and to gather feedback and insights on various aspects of the tourism industry, including challenges faced by businesses. This valuable information would help KTB adapt its marketing strategies and identify opportunities for collaboration and support.
The Customer relations & Partnerships unit at KTB played a pivotal role in fostering enduring relationships with stakeholders, reflecting their dedication to nurturing mutually beneficial partnerships. Together with LTA, KTB met with stakeholders across Laikipia County, most of whom are members of LTA, from February 26th to March 1st, 2024.
The stakeholders met included Tropic Air Safaris (TAS), Rift Valley Adventures (RVA), Glacier Gardens, Kicheche Camp, Porini Rhino Camp, Beisa Conference Centre, Peaks Hotel, and many more. These meetings provided an opportunity for stakeholders to share their experiences, challenges, and suggestions for improvement in the tourism sector. For instance, stakeholders highlighted challenges such as the complexity of licensing procedures, high operation costs, and the need for infrastructure improvement. They also emphasized the importance of collaboration between stakeholders and government agencies to address these challenges effectively.
The role played by LWF and LTA in coordinating these trade outreach activities was instrumental in facilitating constructive dialogue between KTB and stakeholders in Laikipia County. Moving forward, LWF and LTA look forward to collaborating with KTB and other tourism stakeholders to advance the tourism thematic area in Laikipia. By working together, we can overcome challenges, leverage opportunities, and promote sustainable tourism development in our region.
